基于GVT与VEP融合的七宝古镇游客行为研究
投稿时间:2018-12-12    点此下载全文
引用本文:贾蓓蓓,徐浩.基于GVT与VEP融合的七宝古镇游客行为研究[J].《上海交通大学学报》(农业科学版),2019,(6):102-108, 194
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作者单位E-mail
贾蓓蓓 上海交通大学 农业与生物学院,上海 200240 jiabeibei1994@163.com 
徐浩 上海交通大学 农业与生物学院,上海 200240  
中文摘要:游客行为是其内在需求与景区资源的交互过程,把握游客行为及兴趣点是提升景区旅游品质的有效手段。以七宝古镇为例,融合游客定位追踪法(GVP)和游客受雇拍摄法(VEP),对游客路径游览、空间停驻和照片拍摄数据逐步展开分析。结果表明受古镇布局与游览资源的非均质分布影响,路径游览频次表现局部高度集聚与长尾特征;游客空间停驻受空间及风貌变化、人流密度等因素影响;游客拍摄兴趣受古镇标志景点的质量与文化内涵、规划布局等因素影响;对于七宝古镇,游客对江南水乡元素、地方传统文化元素较为钟情;古镇游线与重要标志景点分布决定了游客拍摄兴趣的变化;对高频路径、停驻点、拍摄兴趣点的空间分布差异进行了解释。GVT与VEP的结合,实现了对游客主观感受表达和客观行为观察两个维度的整合,为古镇旅游开发建设提供新的视角与理论支撑。
中文关键词:七宝古镇  古镇旅游  游客行为  游客定位追踪法  游客受雇拍摄法
 
Study on tourist behavior at Qibao ancient town based on the combination of GVT and VEP
Abstract:Tourist behavior is the interaction between its inner demand and scenic resources.Grasping the behavior and interest of tourists is an effective means to improve the tourism quality of scenic spots.Taking Qibao ancient town as an example,the tourist GPS visitor tracking (GVP) and the visitor employed photography (VEP) are combined to analyze the tourist route,stopping points and photography data.Results show that due to the heterogeneous distribution of ancient town layout and tourism resources,the frequency of route tours shows local high agglomeration and long tail characteristics.The stopping point of tourists is affected by factors such as changes in space and style,and population density.Tourists’ photography interest is affected by the quality and cultural connotation of the ancient town’s landmarks,planning and layout.For Qibao Ancient Town,tourists are more interested in the elements of the Jiangnan water town and local traditional cultural elements.The distribution of important landmarks determines the changes in tourists’ interest in photography.The spatial distribution differences of high-frequency paths,stopping points,and photography interest are explained.The combination of GVT and VEP realizes the integration of tourists’ subjective feeling expression and objective behavior observation,which provides a new perspective and theoretical support for the development and construction of ancient town tourism.
keywords:Qibao ancient town  ancient town tourism  visitor behavior  GPS visitor tracking (GVT)  yisitor employed photography (VEP)
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